Video content has grown massively over the last 12 months and consumers are utilising it more than ever before for shopping.

Video has become a part of everyday life, thanks to the exponential growth of smart phones and of social media.

I believe video is a powerful sales tool both online and in the showroom environment for engaging consumers.

While there is no substitute for a good sales team, dealers can become more sophisticated in the way they upsell warranties, using video alongside merchandising, training and their websites.

Videos on warranties and GAP insurance within the showroom can create high levels of trust, as well as educate potential customers of the features and benefits of various products and their levels of cover.

Great video content will engage customers and assist the sales team.  It can also be used online which will be rewarded by Google which places greater emphasis on video content, making it a vital part of SEO strategy.

If dealers upload aftersales videos to their websites, it can be a powerful traffic driver.

We have used video effectively in the showroom environment and our results have confirmed the positive impact it has on the sale of additional products to customers and the added benefit and extra support provided to our dealers.